Handling the Media!

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There may also be situations where you would want to exercise caution — for example, when others are at risk or if an investigation is ongoing. Speaking to a range of sources can help the media build up an accurate picture of events. You should be aware that the media might use information in the public domain, including the electoral roll and social media such as Facebook and Twitter, to find people, addresses and other personal details. They may also talk to local people, friends, family and colleagues.


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If you want to reduce the access the press have to this information, you can:. If you do speak to the press, you should first be clear about what you want to say, and think about the questions they will ask, and the answers you want to give them.

You should remember that you do not have to answer any questions, but the media could use any information that you give them — even if you tell them something in confidence or off the record. Alternatively, you could also ask a friend, family member or employer to speak to the press on your behalf.

Media handling techniques

If you want to speak on a sensitive matter you might wish to consider seeking the advice of a lawyer. There are Public Relations PR agencies that specialise in managing relationships with the media, although these can be expensive. While we cannot recommend a particular agency, you could seek advice from the Chartered Institute for Public Relations or the PR Consultants Association.

If requested, they must identify themselves and whom they represent. If you feel you are being harassed by a journalist, IPSO operates a 24 hour emergency helpline. The contact details are below.

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All broadcasters have procedures to make sure that complaints regarding news programmes, or from those who have appeared in programmes and their relatives, are dealt with quickly — so you may want to contact them directly in the first instance. Ofcom is the independent communications regulator responsible for regulating broadcast media against the Broadcast Code.

Sections of the Code cover offensive and harmful material, hate speech, accuracy, and privacy. If your complaint is not resolved, you may be able to contact a regulator should the publication be signed up to one.

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If you are the victim of a terrorist attack, Victim Support can provide advice on talking to the media. You can contact them on 08 08 16 89 Prepare to give good answers to all sorts of questions. Monitor social media, assess its impact. Identify the ways social media could be used to attack your company. Preserve company reputation amid a flurry of conflicting publicity.

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This will help them to write better stories that spread your message rather than just advertise your events. Many organisations treat the media as the enemy because they do not get the coverage they want. Remember that individual journalists are not to blame for how a story is used. The media is your way of reaching the public and you should work hard to win them over. If you have a professional relationship with the media and an open attitude to them you will be much more successful than if you treat them with suspicion and hostility.

In areas where there are few newspapers try to get publicity through the local community radio stations that people listen to. We often get upset that stories we think are good ones, do not get into the news. For journalists " good" stories are stories that are interesting, newsworthy or unusual. Newspapers will not cover every speech we make and every meeting or rally that we hold, but, if there are serious or controversial issues involved, or if it is an unusual event, we will get publicity more easily.

If you have a good relationship with journalists you have a much better chance of persuading them that your story is important. The media is also interested in stories that have a human-interest element. Try to organise interviews and visits for reporters to people who are affected by the issue or cause you are taking up.

Find ways of telling the big story through the eyes or experience of someone who is directly involved. Stories are more interesting when there are photographs and words from human beings rather than just press statements from organisations. The media will also cover events attended by high profile people like ministers and premiers, celebrities and popular personalities so it may be good to invite someone like that.

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Unfortunately the media may leave as soon as this person has spoken and often only the high profile people will be quoted in stories. There are many different ways of getting your message across and getting information to journalists. Study them, and then decide what is the best way for each event. Decide what you want to say, choose the most effective method and then get the information out.


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  7. Do not overdo it by using all the methods at the same time. A press statement is used to give information or comment on an important issue or event to the media.

    europeschool.com.ua/profiles/zixihez/pihor-aplicacion-para.php Remember that news goes stale very quickly so get your statement out as fast as you can. Grobelaarsdal has one of the highest rates of violence against women and has almost no services where these women can be sympathetically and supportively treated. The Rape Crisis Centre will be a one-stop centre where women will be able to get counselling, medical treatment and police investigation should they wish.